Powered by 6Estates Artificial Intelligence combined with in-house Consumer Insights consultants and market research methodologies, we help companies understand consumer trends, attitudes, preferences, and competitive intelligence that will affect the customer journey and their behavior. Receive these information in the form of a customised report or a dashboard.
More Than Social Listening, Our Core is Digital Ethnography
Social Listening takes the sentences as it is, with no further in-depth analysisin consumer insights and competitive intelligence.Digital Ethnography goes a step further to:
▪ Understand what the consumer is saying and why
▪ Uncover push factors of what propels the current trend
▪ Multisource, multimedia and multilingual data source are analysed together
▪ Relationship is mapped through signals and indicators are collected
▪ Data combined with knowledge to form actionable insight
Our Advantage
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Real-Time Social Tracking
We help customers track and uncover the What, When, Where, Who and How behind the complex digital chatters on social media channels in real-time. Data is gathered through multisource, multimedia and can be multilingual. Our technology automatically detects the informal and conversational nature of social media messages and prepares only the most relevant content to you.
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Content Analysis
Data is classified based on the intended meanings and not on literal definitions. Sentiment analysis helps discover online reputation and user preference for brands and products in the market.
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Semantic Understanding
Our technology detects the nuance of sentences including emotional attributes, opinions and entity attributions. It understands and processes digital chatters like a human would.
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Predictive & Prescriptive Analytics
From the Content Analysis and Semantic Understanding, trends can be predicted. Pre-defined actions and optimised strategies can then be prescribed for the next best step for your business.