20 August 2019 The New Indonesian Beauty Consumer Indonesia is frequently described as Southeast Asia’s most populous economy and an emerging market with opportunities for growth. Given a population of over 250 million and rising purchasing power, it is predicted Consumer Market Insights 3 min read
15 August 2019 3 Mega Cross-Category Trends Among Beauty Ingredients The beauty industry is shaped by ever-changing market landscape. Cross-category inspiration has been a direction brands take. Past successes have proven that well-received, familiar ingredients, technology and product formats in skincare or food Consumer Market Insights 3 min read
7 August 2019 Improving Audience Analysis for Competitive Advantage What exactly is audience analysis? It is important to discuss what audience analysis is, before discussing how AI improves the process. Customer (or audience) analysis is an essential part of market research. It Marketing 3 min read
24 July 2019 Is Your Data Telling the Right Story? In today’s digital economy, data is generated from multiple sources at almost unimaginable rates. For companies, it means having access to a vast amount of data to develop effective business strategies. Whether Technology 4 min read
17 July 2019 Consumer Goods Industry is Adopting to AI Technologies Fast Artificial intelligence (AI) technology is fast gaining popularity in the consumer goods industry as more and more companies are adopting it to improve efficiencies, enhance customer experience and gain competitive advantage. The scenario Consumer Market Insights 5 min read
11 July 2019 5 Ways Artificial Intelligence is Changing Sales & Marketing in Retail Artificial Intelligence (AI) innovation is revolutionising sales and marketing by delivering in-depth market insight and deepening understanding of consumer behaviours. These advances are giving retail companies new opportunities to improve sales, brand-value and Marketing 3 min read
4 July 2019 The True Value of Data Begins Only After Data Visualisation Many companies have large collection of data and valuable information is constantly flowing in and out of the organisations. However, there needs to be a way to both collect and make sense of Technology 3 min read
20 June 2019 Using Machine Learning to Disrupt the Beauty Industry Machine Learning is a subset of Artificial Intelligence where machines act like humans by learning from experience and processing data from their learning to make predictions or decisions. The most common example of Consumer Market Insights 5 min read
13 June 2019 The Artificial Intelligence Race – What’s in it for Marketers in Singapore? Worldwide research has forecasted that global spends on Artificial Intelligence (AI) will reach US$ 36.8 billion by 2025. Artificial Intelligence is the new buzzword among businesses throughout the world. In the ASEAN Technology 5 min read
6 June 2019 A Guide to Correlation Mapping Do you ever wish you had more clues about getting your marketing research just right? Correlation mapping may seem complicated, but understanding the basics of this analysis technique will help you understand why Technology 3 min read
30 May 2019 Create a Competitive Advantage with Product Research Product research is the process of studying the characteristics of a particular product or service to see what traits will resonate best with consumers. Research is crucial because it helps consumer good firms Consumer Market Insights 3 min read
23 May 2019 Driving Customer Loyalty with Market Intelligence Customer loyalty plays a significant role in the success of a brand. Loyalty is the occurrence where a consumer consistently prefers the company’s brand over that of its competitors. He may be Marketing 5 min read
16 May 2019 Streamline Business Operations with Artificial Intelligence In an earlier article, we have discussed how a culture of innovation opens companies to the potential of artificial intelligence(AI). In this post, we will be discussing the value AI brings to Technology 4 min read
9 May 2019 How Brands Use Emotions to Attract Customers Using emotions to attract customers is not a new practice in marketing. For years, brands have been utilising it to gain competitive advantage by using emotions to trigger a desired response among the Marketing 4 min read
2 May 2019 Keeping Pace with the Omni-channel Boom in China Omni-channel as a concept, is not entirely new. For years, companies have been using multiple channels to reach out to consumers for distribution and promotion. Earlier, companies could interact with consumers through a Consumer Market Insights 6 min read
18 April 2019 Gaining Competitive Advantage from Data Analysis of Consumer Behaviours Meglena Kuneva, who was the European Consumer Commissioner in 2009 once said: 'Personal data is the new oil of the Internet and the new currency of the digital world.' Ten years later, Consumer Market Insights 4 min read
17 April 2019 Company Update: Appointment of Academician Zhang Bo as 6Estates' Chief Scientist 17 April 2019, Singapore-based AI company 6Estates proudly announces the appointment of the distinguished researcher in Artificial Intelligence (AI), Academician Zhang Bo to be its Chief Scientist.Professor Zhang Bo works in Tsinghua Technology 1 min read
11 April 2019 Why You Should Maintain a Culture of Innovation in Your Office? Real, lasting success in the corporate world is often hard to come by. For businesses that are determined to go the distance, however, we’ve seen that imbuing a culture of innovation within Technology 4 min read
4 April 2019 Drive Marketing Decisions Using Online Data Today, companies have access to a large amount of data from multiple sources. It poses a challenge for marketers, who need to identify the most vital metrics as well as actionable insights that Consumer Market Insights 3 min read
27 March 2019 7 Ways Data Mining Trends can be Applied to Your Business Data mining is not a recent trend. For years, it has been employed in various industry sectors such as banking & finance, logistics and retail as a means of analysing business intelligence. The Consumer Market Insights 5 min read
21 March 2019 Ensuring Beauty Product Development is on the Right Track Product Development in the Beauty Industry The global beauty market was valued at approximately $138.09 billion in 2017 and is expected to generate revenue of around $190.40 billion by the end Consumer Market Insights 4 min read
18 March 2019 Recap on CS Seminar Series 3: Chatbots & Dialogue System 6Estates held our third CS Seminar at BLOCK71 Singapore. CS Seminar is an initiative by 6Estates to facilitate the sharing of technical knowledge by academics and industry experts, to promote AI & Computer Technology 1 min read
14 March 2019 Reaching Out to China's Young Beauty Consumers Global cosmetics and skincare product companies are looking at the beauty industry in China to fuel their growth over the next decade. Interestingly, it is the younger demographic, comprising of the millennials and Consumer Market Insights 5 min read
7 March 2019 Challenges for Global Beauty Companies in China Rapid expansion of the middle class and the rise of the millennial generation have largely contributed to higher consumer demand for beauty products in China. This also leads to rising expectations on beauty Consumer Market Insights 4 min read
28 February 2019 Chinese Consumers' Rising Expectations on Beauty Brands The beauty industry in China has caught the attention of global corporate giants as well as local brands for a reason. The rising middle class and growing disposable income make China an attractive Consumer Market Insights 5 min read
