How do Marketers track their brand reputation or campaign effectiveness in an effective manner?
How do Marketers track their brand reputation or campaign effectiveness in an effective manner?
What is the best platform or content angle to engage them?Is the influencer you picked most relevant, with high popularity and public reputation?
These are some of the questions marketers face and AMI can provide timely and accurate answers.
- Pre-Campaign Analysis:
Identify content angle that will better engage your audience
Research on your KOL, communication channel to identify the right mix for your campaign - During Campaign:
How users are engaging with your digital campaign
Understand discussions revolving around your campaign message - Post Campaign:
Analyse pre and post campaign brand engagement to evaluate effectiveness of the campaign.
Identify improvement opportunities for future campaigns - Public Relations:
Brand monitoring to analyse brand health against key competitors.
Flag unusual events for faster response