THE CHALLENGES
We understand, it is not easy to differentiate in an oversaturated marketplace. Food trends in Singapore change frequently and consumers crave for new creations. It is tough to innovate on for new food trends while juggling with business operations
- In a competitive market, the need to constantly create new food trends constantly, is a major challenge
- Businesses need to expand offerings in response to popular food trends
- F&B Industry must develop products to meet consumers’ demand & food trends in ever shorter timeframes
- Consumers leave traces of taste & preferences scattered across social platforms. Understanding food trends in Singapore is difficult without data
We help F&B businesses to monitor food trends & identify latest food trends in a timely, affordable & sustainable manner
WITH TROFI
Technology Behind Trofi
- Artificial Intelligence technology is used to perform analysis to present current food trends in Singapore, as well as forecast new food trends
- Daily monitoring of food related data sources
- Analysis of digital signals to identify food consumption behaviour, preferences, and consumed products
- Deciphering conversations on food, measuring virality, velocity of spread, intensity, and sentiment of chatter
- Detecting indicators and match against past results to identify new food trends
Get Started On Trofi