6 September 2018 5 Ways Sentiment Analysis Can Help in Your Business Sentiment analysis uses natural language processing to understand the opinions and attitudes based on text in written or spoken language. For businesses, information gathering has always been a part of the process of Consumer Market Insights 3 min read
16 July 2018 The Role of A.I. in the Market Research Industry Market research is a crucial function for all companies. It helps the management to understand whether their offerings are likely to generate demand, from which channels and from what types of customers. Effective Consumer Market Insights 4 min read
28 March 2018 The Influence of Online Reviews on Product Development Online reviews are today’s word-of-mouth marketing. They reflect customers’ attitude towards a product or service. Online reviews have become incredibly convenient to find due to search engines, review features on social platforms Consumer Market Insights 3 min read
2 January 2018 2018 New Year's Resolutions Another year has come and gone. Has 2017 been an amazing year for you, or a tough one? No matter! Now is the time to start afresh by setting your New Year’s Consumer Market Insights 5 min read
18 December 2017 Emerging Forms and Future Evolutions of New Retail When Amazon Go was first launched in 2016, it was thought by many to be something futuristic, something still far-off from the present day. Later in the same year, however, Alibaba Founder and Consumer Market Insights 7 min read
20 November 2017 Chinese Travellers on the Best Airline Flight Experience We have teamed up with Skyscanner, a global travel search platform, to publish China’s Outbound Travel Experience Report 2017.Big TakeawaysThe report revealed that airlines in the Asia-Pacific region are well-received by Consumer Market Insights 4 min read
30 October 2017 2017 Trend Study on Singapore F&B Industry Here we examine how digital opinion mining can be applied to the F&B industry in Singapore, and how a food trend is studied using artificial intelligence. A comparison on the once Consumer Market Insights 4 min read
10 October 2017 Digital Opinion Mining In the F&B Industry (Part II of II) This is Part II of II analysis on how digital analytics and opinion mining can help F&B businesses stay on top of their game, understand consumer trends, and be up-to-date with Consumer Market Insights 5 min read
26 September 2017 Digital Opinion Mining in F&B Industry (Part I of II) While the F&B industry in Singapore was worth a whopping S$14.4 billion in 2016, F&B companies must fight tooth and nail for their share of the pie. Consumer Market Insights 5 min read
12 September 2017 A Beginner’s Guide to Digital Opinion Mining Applying large-scale data for business intelligence has never been more prevalent than right now. Digital opinion mining, a synonym for sentiment analysis, is the study of people’s attitudes and opinions towards entities, Consumer Market Insights 4 min read
