25 February 2019 10 Emerging Big Data Trends for 2019 Big Data has moved beyond being a possible business resource to become the business asset you should be utilising. It is used in industries for research, analysis and improving products and services. When Technology 4 min read
19 February 2019 10 Practical Applications Using Big Data Are you ready to make today’s technology work for you? Technology is supposed to make your life easier, but many people find it daunting. Our list below will show you the exciting Technology 3 min read
12 February 2019 Press Release: 6Estates Raises Series B from GDP Venture and BCA Central Capital Ventura 6Estates with Bank Central Asia, GDP Venture, Central Capita Ventura.6Estates, an Artificial Intelligence company that delivers real-time, actionable insights to businesses announced today that it has successfully completed a Series B funding Technology 3 min read
11 February 2019 Market Intelligence for Better Sales and Marketing Market intelligence uses a wide range of data, such as buyer patterns and business analytics, allowing companies to take a data-driven approach for decision-making.Especially in the context of marketing and sales, automation Consumer Market Insights 3 min read
7 February 2019 The Human Touch Behind Artificial Intelligence Today, many business intelligence processes are automated, from data mining to analytics. A study has shown that computer synapses can fire up to one billion times per second- several orders of magnitude faster Technology 4 min read
30 January 2019 Understanding Competitors' Audience A business needs to understand its customers. Whether it is for expanding its market or formulating strategies, gathering information about its customers is essential, but that is just a small part of the Consumer Market Insights 4 min read
24 January 2019 Get Close to Your Customers Using Data In today’s digital world, companies have access to a range of tools and techniques to capture reliable consumer data. These data are used as the foundation for strategic decision making. Marketers can Consumer Market Insights 4 min read
15 January 2019 5 Consumer Insights Trends to Look Out For in 2019 At a time where big data is pervading the world of business, getting into your customer’s head is all about leveraging the right tools and strategies. Consumer insights are a way for Consumer Market Insights 4 min read
7 January 2019 Recap on CS Seminar Series 2: An Introduction to Neural Recommender Models On the first Sunday of 2019, 6Estates held the second CS Seminar at BLOCK71 Singapore. CS Seminar is an initiative by 6Estates to facilitate the sharing of technical knowledge by academics and industry Technology 1 min read
27 December 2018 Applying Your Customers' New Year Resolutions in Marketing Strategy Focusing on what your customers find important is an effective approach for your marketing campaigns. They reflect and make new year resolution plans to counter the problems they faced during the year. Use Marketing 3 min read
20 December 2018 How Brand Equity can Influence Purchase Decisions Understanding Brand Equity Brand equity represents a brand’s value measured by its visibility, associations and the loyalty that customers feel for it. Simply, brand equity is measured by how much the customer Marketing 5 min read
14 December 2018 6 Ecommerce Tips to Engage Customers During the Holiday Season There is a year-on-year growth in ecommerce sales especially at the holiday season. Already, during the 11/11 Singles' Day sales, Black Friday and Cyber Monday, many retailers recorded their highest ever ecommerce Consumer Market Insights 3 min read
3 December 2018 Recap on CS Seminar Series 1: An Overview of AI in Data Mining, & Graph Embedding On 2 Dec 2018, 6Estates held our very first CS Seminar at BLOCK71 Singapore. The event was a success, and we were overwhelmed by the turnout. CS Seminar is an initiative by 6Estates Technology 1 min read
12 November 2018 Using Ecommerce Data to Improve Sales During the Holiday Season For ecommerce sales, 2017 was the peak year. During the year, most retailers recorded their highest ever ecommerce sales, marking a distinct shift from the old tradition of going to the store to Consumer Market Insights 3 min read
7 November 2018 F&B Case Study: Using Digital Ethnography for Food Manufacturers Common challenges F&B businesses face include lack of consumer understanding and fast-changing trends. Furthermore, small sample data analysis of their customers' feedback or information is often an inadequate representation. Digital ethnography Consumer Market Insights 5 min read
30 October 2018 4 Lifestyle Habits Uncovered from an Online Community Platform (Part III of III) For Part I and Part II of the analysis, we looked into the fashion and beauty categories of the members' post respectively. In the last part of this series, we will dive into Consumer Market Insights 3 min read
24 October 2018 5 Beauty Insights from Analysing an Online Community Platform (Part II of III) In the previous post, we looked into the fashion trends from an emerging online community platform, Clozette. We found out that members prefer street fashion particularly from Korea, and that simplicity and casualness Consumer Market Insights 3 min read
17 October 2018 5 Fashion Trends We Found from an Online Community Platform (Part I of III) 6Estates collaborated with Clozette, an online community platform where members share news and trends based on three main categories: fashion, beauty and lifestyle. Clozette community users are predominantly millennial females. These users will Consumer Market Insights 3 min read
8 October 2018 Deep Learning for Non-Technical People: 5 Facts You Need to Know It is no easy feat staying up to date in today’s swiftly changing business environment, with the exponential rate at which technological change takes place. With more and more innovations, computer processing Technology 4 min read
25 September 2018 8 Best Free Tools for Consumer Market Insights In increasingly competitive markets, staying ahead can simply boil down to how your customers feel about you. From customer reviews to survey responses, sentiment analysis is an important tool for insightful market research. Consumer Market Insights 4 min read
14 September 2018 Infographic: Demand for Anti-Aging Skincare Products in China China has the largest skincare market in the world. It is also one of the fastest growing regions among major skincare markets. The market is extremely crowded and competitive, with international brands from Consumer Market Insights 1 min read
6 September 2018 5 Ways Sentiment Analysis Can Help in Your Business Sentiment analysis uses natural language processing to understand the opinions and attitudes based on text in written or spoken language. For businesses, information gathering has always been a part of the process of Consumer Market Insights 3 min read
16 July 2018 The Role of A.I. in the Market Research Industry Market research is a crucial function for all companies. It helps the management to understand whether their offerings are likely to generate demand, from which channels and from what types of customers. Effective Consumer Market Insights 4 min read
28 March 2018 The Influence of Online Reviews on Product Development Online reviews are today’s word-of-mouth marketing. They reflect customers’ attitude towards a product or service. Online reviews have become incredibly convenient to find due to search engines, review features on social platforms Consumer Market Insights 3 min read
2 January 2018 2018 New Year's Resolutions Another year has come and gone. Has 2017 been an amazing year for you, or a tough one? No matter! Now is the time to start afresh by setting your New Year’s Consumer Market Insights 5 min read
