7 August 2019 Improving Audience Analysis for Competitive Advantage What exactly is audience analysis? It is important to discuss what audience analysis is, before discussing how AI improves the process. Customer (or audience) analysis is an essential part of market research. It Marketing 3 min read
11 July 2019 5 Ways Artificial Intelligence is Changing Sales & Marketing in Retail Artificial Intelligence (AI) innovation is revolutionising sales and marketing by delivering in-depth market insight and deepening understanding of consumer behaviours. These advances are giving retail companies new opportunities to improve sales, brand-value and Marketing 3 min read
23 May 2019 Driving Customer Loyalty with Market Intelligence Customer loyalty plays a significant role in the success of a brand. Loyalty is the occurrence where a consumer consistently prefers the company’s brand over that of its competitors. He may be Marketing 5 min read
9 May 2019 How Brands Use Emotions to Attract Customers Using emotions to attract customers is not a new practice in marketing. For years, brands have been utilising it to gain competitive advantage by using emotions to trigger a desired response among the Marketing 4 min read
2 May 2019 Keeping Pace with the Omni-channel Boom in China Omni-channel as a concept, is not entirely new. For years, companies have been using multiple channels to reach out to consumers for distribution and promotion. Earlier, companies could interact with consumers through a Consumer Market Insights 6 min read
18 April 2019 Gaining Competitive Advantage from Data Analysis of Consumer Behaviours Meglena Kuneva, who was the European Consumer Commissioner in 2009 once said: 'Personal data is the new oil of the Internet and the new currency of the digital world.' Ten years later, Consumer Market Insights 4 min read
4 April 2019 Drive Marketing Decisions Using Online Data Today, companies have access to a large amount of data from multiple sources. It poses a challenge for marketers, who need to identify the most vital metrics as well as actionable insights that Consumer Market Insights 3 min read
27 March 2019 7 Ways Data Mining Trends can be Applied to Your Business Data mining is not a recent trend. For years, it has been employed in various industry sectors such as banking & finance, logistics and retail as a means of analysing business intelligence. The Consumer Market Insights 5 min read
21 March 2019 Ensuring Beauty Product Development is on the Right Track Product Development in the Beauty Industry The global beauty market was valued at approximately $138.09 billion in 2017 and is expected to generate revenue of around $190.40 billion by the end Consumer Market Insights 4 min read
14 March 2019 Reaching Out to China's Young Beauty Consumers Global cosmetics and skincare product companies are looking at the beauty industry in China to fuel their growth over the next decade. Interestingly, it is the younger demographic, comprising of the millennials and Consumer Market Insights 5 min read
7 March 2019 Challenges for Global Beauty Companies in China Rapid expansion of the middle class and the rise of the millennial generation have largely contributed to higher consumer demand for beauty products in China. This also leads to rising expectations on beauty Consumer Market Insights 4 min read
28 February 2019 Chinese Consumers' Rising Expectations on Beauty Brands The beauty industry in China has caught the attention of global corporate giants as well as local brands for a reason. The rising middle class and growing disposable income make China an attractive Consumer Market Insights 5 min read
11 February 2019 Market Intelligence for Better Sales and Marketing Market intelligence uses a wide range of data, such as buyer patterns and business analytics, allowing companies to take a data-driven approach for decision-making.Especially in the context of marketing and sales, automation Consumer Market Insights 3 min read
30 January 2019 Understanding Competitors' Audience A business needs to understand its customers. Whether it is for expanding its market or formulating strategies, gathering information about its customers is essential, but that is just a small part of the Consumer Market Insights 4 min read
24 January 2019 Get Close to Your Customers Using Data In today’s digital world, companies have access to a range of tools and techniques to capture reliable consumer data. These data are used as the foundation for strategic decision making. Marketers can Consumer Market Insights 4 min read
15 January 2019 5 Consumer Insights Trends to Look Out For in 2019 At a time where big data is pervading the world of business, getting into your customer’s head is all about leveraging the right tools and strategies. Consumer insights are a way for Consumer Market Insights 4 min read
27 December 2018 Applying Your Customers' New Year Resolutions in Marketing Strategy Focusing on what your customers find important is an effective approach for your marketing campaigns. They reflect and make new year resolution plans to counter the problems they faced during the year. Use Marketing 3 min read
20 December 2018 How Brand Equity can Influence Purchase Decisions Understanding Brand Equity Brand equity represents a brand’s value measured by its visibility, associations and the loyalty that customers feel for it. Simply, brand equity is measured by how much the customer Marketing 5 min read
14 December 2018 6 Ecommerce Tips to Engage Customers During the Holiday Season There is a year-on-year growth in ecommerce sales especially at the holiday season. Already, during the 11/11 Singles' Day sales, Black Friday and Cyber Monday, many retailers recorded their highest ever ecommerce Consumer Market Insights 3 min read
12 November 2018 Using Ecommerce Data to Improve Sales During the Holiday Season For ecommerce sales, 2017 was the peak year. During the year, most retailers recorded their highest ever ecommerce sales, marking a distinct shift from the old tradition of going to the store to Consumer Market Insights 3 min read
30 October 2018 4 Lifestyle Habits Uncovered from an Online Community Platform (Part III of III) For Part I and Part II of the analysis, we looked into the fashion and beauty categories of the members' post respectively. In the last part of this series, we will dive into Consumer Market Insights 3 min read
24 October 2018 5 Beauty Insights from Analysing an Online Community Platform (Part II of III) In the previous post, we looked into the fashion trends from an emerging online community platform, Clozette. We found out that members prefer street fashion particularly from Korea, and that simplicity and casualness Consumer Market Insights 3 min read
17 October 2018 5 Fashion Trends We Found from an Online Community Platform (Part I of III) 6Estates collaborated with Clozette, an online community platform where members share news and trends based on three main categories: fashion, beauty and lifestyle. Clozette community users are predominantly millennial females. These users will Consumer Market Insights 3 min read
25 September 2018 8 Best Free Tools for Consumer Market Insights In increasingly competitive markets, staying ahead can simply boil down to how your customers feel about you. From customer reviews to survey responses, sentiment analysis is an important tool for insightful market research. Consumer Market Insights 4 min read
14 September 2018 Infographic: Demand for Anti-Aging Skincare Products in China China has the largest skincare market in the world. It is also one of the fastest growing regions among major skincare markets. The market is extremely crowded and competitive, with international brands from Consumer Market Insights 1 min read
