20 August 2019 The New Indonesian Beauty Consumer Indonesia is frequently described as Southeast Asia’s most populous economy and an emerging market with opportunities for growth. Given a population of over 250 million and rising purchasing power, it is predicted Consumer Market Insights 3 min read
15 August 2019 3 Mega Cross-Category Trends Among Beauty Ingredients The beauty industry is shaped by ever-changing market landscape. Cross-category inspiration has been a direction brands take. Past successes have proven that well-received, familiar ingredients, technology and product formats in skincare or food Consumer Market Insights 3 min read
7 August 2019 Improving Audience Analysis for Competitive Advantage What exactly is audience analysis? It is important to discuss what audience analysis is, before discussing how AI improves the process. Customer (or audience) analysis is an essential part of market research. It Marketing 3 min read
24 July 2019 Is Your Data Telling the Right Story? In today’s digital economy, data is generated from multiple sources at almost unimaginable rates. For companies, it means having access to a vast amount of data to develop effective business strategies. Whether Technology 4 min read
17 July 2019 Consumer Goods Industry is Adopting to AI Technologies Fast Artificial intelligence (AI) technology is fast gaining popularity in the consumer goods industry as more and more companies are adopting it to improve efficiencies, enhance customer experience and gain competitive advantage. The scenario Consumer Market Insights 5 min read
20 June 2019 Using Machine Learning to Disrupt the Beauty Industry Machine Learning is a subset of Artificial Intelligence where machines act like humans by learning from experience and processing data from their learning to make predictions or decisions. The most common example of Consumer Market Insights 5 min read
6 June 2019 A Guide to Correlation Mapping Do you ever wish you had more clues about getting your marketing research just right? Correlation mapping may seem complicated, but understanding the basics of this analysis technique will help you understand why Technology 3 min read
30 May 2019 Create a Competitive Advantage with Product Research Product research is the process of studying the characteristics of a particular product or service to see what traits will resonate best with consumers. Research is crucial because it helps consumer good firms Consumer Market Insights 3 min read
2 May 2019 Keeping Pace with the Omni-channel Boom in China Omni-channel as a concept, is not entirely new. For years, companies have been using multiple channels to reach out to consumers for distribution and promotion. Earlier, companies could interact with consumers through a Consumer Market Insights 6 min read
18 April 2019 Gaining Competitive Advantage from Data Analysis of Consumer Behaviours Meglena Kuneva, who was the European Consumer Commissioner in 2009 once said: 'Personal data is the new oil of the Internet and the new currency of the digital world.' Ten years later, Consumer Market Insights 4 min read
4 April 2019 Drive Marketing Decisions Using Online Data Today, companies have access to a large amount of data from multiple sources. It poses a challenge for marketers, who need to identify the most vital metrics as well as actionable insights that Consumer Market Insights 3 min read
27 March 2019 7 Ways Data Mining Trends can be Applied to Your Business Data mining is not a recent trend. For years, it has been employed in various industry sectors such as banking & finance, logistics and retail as a means of analysing business intelligence. The Consumer Market Insights 5 min read
21 March 2019 Ensuring Beauty Product Development is on the Right Track Product Development in the Beauty Industry The global beauty market was valued at approximately $138.09 billion in 2017 and is expected to generate revenue of around $190.40 billion by the end Consumer Market Insights 4 min read
14 March 2019 Reaching Out to China's Young Beauty Consumers Global cosmetics and skincare product companies are looking at the beauty industry in China to fuel their growth over the next decade. Interestingly, it is the younger demographic, comprising of the millennials and Consumer Market Insights 5 min read
7 March 2019 Challenges for Global Beauty Companies in China Rapid expansion of the middle class and the rise of the millennial generation have largely contributed to higher consumer demand for beauty products in China. This also leads to rising expectations on beauty Consumer Market Insights 4 min read
28 February 2019 Chinese Consumers' Rising Expectations on Beauty Brands The beauty industry in China has caught the attention of global corporate giants as well as local brands for a reason. The rising middle class and growing disposable income make China an attractive Consumer Market Insights 5 min read
11 February 2019 Market Intelligence for Better Sales and Marketing Market intelligence uses a wide range of data, such as buyer patterns and business analytics, allowing companies to take a data-driven approach for decision-making.Especially in the context of marketing and sales, automation Consumer Market Insights 3 min read
30 January 2019 Understanding Competitors' Audience A business needs to understand its customers. Whether it is for expanding its market or formulating strategies, gathering information about its customers is essential, but that is just a small part of the Consumer Market Insights 4 min read
24 January 2019 Get Close to Your Customers Using Data In today’s digital world, companies have access to a range of tools and techniques to capture reliable consumer data. These data are used as the foundation for strategic decision making. Marketers can Consumer Market Insights 4 min read
15 January 2019 5 Consumer Insights Trends to Look Out For in 2019 At a time where big data is pervading the world of business, getting into your customer’s head is all about leveraging the right tools and strategies. Consumer insights are a way for Consumer Market Insights 4 min read
14 December 2018 6 Ecommerce Tips to Engage Customers During the Holiday Season There is a year-on-year growth in ecommerce sales especially at the holiday season. Already, during the 11/11 Singles' Day sales, Black Friday and Cyber Monday, many retailers recorded their highest ever ecommerce Consumer Market Insights 3 min read
12 November 2018 Using Ecommerce Data to Improve Sales During the Holiday Season For ecommerce sales, 2017 was the peak year. During the year, most retailers recorded their highest ever ecommerce sales, marking a distinct shift from the old tradition of going to the store to Consumer Market Insights 3 min read
7 November 2018 F&B Case Study: Using Digital Ethnography for Food Manufacturers Common challenges F&B businesses face include lack of consumer understanding and fast-changing trends. Furthermore, small sample data analysis of their customers' feedback or information is often an inadequate representation. Digital ethnography Consumer Market Insights 5 min read
30 October 2018 4 Lifestyle Habits Uncovered from an Online Community Platform (Part III of III) For Part I and Part II of the analysis, we looked into the fashion and beauty categories of the members' post respectively. In the last part of this series, we will dive into Consumer Market Insights 3 min read
24 October 2018 5 Beauty Insights from Analysing an Online Community Platform (Part II of III) In the previous post, we looked into the fashion trends from an emerging online community platform, Clozette. We found out that members prefer street fashion particularly from Korea, and that simplicity and casualness Consumer Market Insights 3 min read
